Speed-to-lead under 60s
Web form submitted at 11:42 PM. AI calls the lead at 11:43 PM. Asks the qualifying questions while the lead is still on your listing page.
The lead that called at 9:47 PM should have been yours. Our AI answers the inbound, runs your qualification script, books the showing or routes to the right agent — and pushes everything into Follow Up Boss, kvCORE, BoomTown, or HubSpot.
Inside Real Estate found leads contacted within 5 minutes are 100× more likely to qualify than leads contacted after 30 minutes. Most agents don't pick up after 7 PM. You can guess who does.
The pipeline math: A team running 80 leads/month at a 3% close rate is 2–3 closings/month. Lifting close rate to 5% via 24/7 first-touch (the documented benchmark) is 4 closings/month — one extra closing × $3,400 net commission × 12 months = $40,800/year. The $897/month tier returns 4×.
Web form submitted at 11:42 PM. AI calls the lead at 11:43 PM. Asks the qualifying questions while the lead is still on your listing page.
Budget, timeline, lender pre-approval, motivation, current housing status. Configurable per team. Disqualifies tire-kickers before they make it to your calendar.
Books directly into the right agent's calendar based on territory, listing assignment, or round-robin. Sends the address, gate code if applicable, and the showing agreement via SMS.
"Is 412 Oak Ridge still available?" "How many bedrooms?" "When was the roof done?" Answers from your MLS data, captures the lead, books a showing.
Outbound calls to cold leads in your CRM. "Is now a better time?" Books the warm ones, suppresses the dead ones, updates the stage in Follow Up Boss.
Detects language on hello and switches automatically. Important in markets where Spanish-speaking buyers are an under-served segment your competitors can't service.
Thursday 10:42 PM · Outbound from new Zillow lead · Follow Up Boss
Agent (Olivia): Hi, is this Marcus? This is Olivia calling from the Henderson Team — you just inquired about 412 Oak Ridge Road on Zillow. Is now a bad time?
Caller: Uh, no — go ahead.
Olivia: Great. Just a few quick questions so we can get you the right help. Are you looking to buy in the next 90 days, or just early in the process?
Caller: Probably the next two or three months. We're moving for my wife's job.
Olivia: Got it — relocating, so timeline's real. Have you been pre-approved by a lender yet, or do you need a recommendation?
Caller: Pre-approved through Rocket. $525,000.
Olivia: Perfect. And are you looking at 412 Oak Ridge specifically, or is that one of several you're considering?
Caller: Several. We've got maybe ten on our list, but Oak Ridge is one of the top ones.
Olivia: Excellent. I'd like to get you on the calendar with one of our buyer specialists this week — they'll pull all ten properties, do an MLS walkthrough with you, and schedule showings for the ones that hold up. We have openings Friday at 5 or Saturday morning at 10. Which works?
Caller: Saturday at 10 is good.
Olivia: Done. You'll be working with Marisa Lopez — I'm texting you her details and the meeting link now. She'll call you Saturday at 10. Anything else I can answer tonight?
Caller: Nope — appreciate the quick callback.
Olivia: Of course. Have a good night, Marcus.
Result: Lead created in Follow Up Boss at 10:44 PM, tagged "Qualified · Relocating · Pre-approved $525K · 90 day." Showing-prep meeting booked on Marisa's calendar. SMS sent. Call duration 2m 51s.
1–3 agents · single market
$2,500 setup · then $897/month4–15 agents · multiple sources
$4,500 setup · then $1,497/month16+ agents · multi-office
$8,500+ setup · $2,997+/month