Pricing

Two productized packages.
No "contact sales" runaround.

Most small businesses don't need a six-figure consulting engagement. They need a phone that gets answered, a website that replies, and a follow-up that actually goes out. That's $297/month. Add growth marketing and you're at $497/month. That's it.

The two packages

Pick the one that matches where you are.

Front Desk Assistant

$297/month
Your 24/7 AI front desk + the whole stack to run it.
  • AI Voice Agent — inbound & outbound calls
  • Website chatbot trained on your business
  • SMS automation — replies, follow-up, reminders
  • Email automation — intake, nurture, drip
  • GoHighLevel CRM workspace — fully set up & managed (a $297/mo value direct from GHL)
  • Pre-built GHL workflows — re-engagement, review requests, appointment reminders, win-back
  • Free website updates — fair-use, 1–2 biz days
  • Unlimited usage (fair-use policy)
  • Setup, scripting, voice tuning
  • Monthly tuning & review
Start with $297
Most picked

Front Desk + Growth

$497/month
The front desk stack + growth marketing in one bill.
  • Everything in Front Desk Assistant (incl. GHL CRM, workflows, website updates)
  • Unlimited social posting — Instagram, Facebook, X, TikTok, LinkedIn
  • Facebook Ads Manager — setup, optimization, reporting
  • Google Local Service Ads — setup, optimization, reporting
  • Monthly performance review
  • Ad spend not included (see footnote)
Talk to us

Enterprise / Custom

Custom
Multi-location, fractional CAIO, MCP builds.
  • Multi-location rollout
  • Fractional Chief AI Officer (CAIO)
  • Custom MCP server builds
  • Custom integrations (Epic, Salesforce, proprietary)
  • SLAs and dedicated success manager
  • Compliance & security review
Contact us

About "unlimited usage": Unlimited within reasonable business use. Excessive automated traffic or commercial reselling is subject to review. A normal SMB will never hit a limit.

About ad spend on the $497 Growth package: Ad spend is not included — that's paid directly to Meta and Google. We manage the campaigns, optimize them, and report. The media budget is yours.

Google Local Service Ads (LSA): We typically see $10–$15 per lead for service businesses. This is the recommended channel for plumbers, HVAC, dental, real estate, and similar — the lead arrives prequalified and Google guarantees it.

Facebook Ads: Pay-per-click model, not pay-per-lead. Performance varies significantly by vertical and creative. Generally lower efficiency than LSA for service businesses, but useful for awareness, lookalike targeting, and retargeting.

The math

What you'd pay piecing it together yourself.

The Front Desk Assistant bundle is six tools every SMB needs, on one bill. Here's what the same stack costs à la carte — direct from each vendor.

What you getBuying separatelyParascand bundled
GoHighLevel CRM workspace$297/moIncluded
Dedicated AI voice agent platform$150–$300/mo
Standalone AI chatbot tool$50–$150/mo
Website maintenance retainer$200–$500/mo
Email + SMS automation tools$50–$150/mo
Setup, integration, ongoing tuningHourly · varies
Total$750–$1,400/mo$297/mo

Anchor prices are public list pricing from each vendor and standard agency-retainer ranges. Real-world spend usually lands closer to the high end once integration time and tool overlap is counted.

Inside the package

What "AI front desk" actually means.

Both packages include the full AI front-desk stack plus a managed GoHighLevel workspace. The $497 tier adds growth marketing on top.

V

Voice agent

Answers every call, 24/7. Books appointments. Qualifies leads. Routes urgent calls to you. Bilingual EN/ES. Transcripts logged.

C

Website chatbot

Trained on your business, your services, your pricing, your FAQ. Captures leads, books calls, escalates to a human when it should.

S

SMS & Email automation

Two-way SMS and conversational email — missed-call follow-up, appointment reminders, lead nurture, review requests. Conversational, not blasts.

G

GoHighLevel CRM (managed)

Your full GHL workspace, fully set up. CRM + contact management, sales pipeline tracking, calendar/booking, automated review/reputation, marketing automation, funnel/form builder, reporting dashboards, mobile app for the field.

W

Pre-built workflows

Re-engagement campaigns, follow-up sequences, review-request automations, appointment reminders, win-back nudges. Pre-built and customized to your vertical — not generic templates.

U

Website updates

Unlimited light content updates, 1–2 business days. Hours, menu changes, new service pages, copy edits, image swaps. Major redesigns and custom dev quoted separately.

P

Social posting (Growth tier)

Instagram, Facebook, X, TikTok, LinkedIn. Cadence by platform. AI-drafted from your services, you approve before posting.

A

Ad management (Growth tier)

Google Local Service Ads + Facebook Ads. Campaign setup, creative iteration, weekly optimization, monthly report. Ad spend separate.

R

Monthly review

Every month we sit down with you (Zoom or in-person if local), walk through the numbers, and tune. Reports go out in plain English — not "engagement metrics."

About the GoHighLevel workspace.

GHL is the "all-in-one" SMB platform that normally runs $297/month direct. We include a fully-managed GHL workspace in both packages — so the $297 you'd otherwise pay GHL is already baked in. You get:

  • Built-in CRM and contact management
  • Sales pipeline tracking with stages tuned to your business
  • Calendar / booking system (one or many)
  • Automated review and reputation management
  • Email + SMS marketing automation
  • Funnel and landing-page builder
  • Reporting dashboards
  • Mobile app for in-field teams

You don't need a separate GHL subscription. You don't need a separate CRM. You don't need a separate review tool. That's the whole point.

Vertical upgrades

Add specialized integrations on top of the base.

The $297 Front Desk Assistant is the starting offer for every vertical. Restaurants, dental, and healthcare add specialized integrations (POS, PMS, EHR) as one-time setup + monthly overlay on top of the base package.

Restaurant upgrade

+$499setup · +$399/mo
POS integration + menu ingestion
  • Front Desk Assistant base ($297/mo) required
  • Toast / Square / Clover / Olo integration
  • Menu ingestion + modifier mapping
  • Reservation + catering capture
  • Order taking direct to kitchen
Restaurant deep-dive
Most picked vertical

Dental upgrade

+$799setup · +$499/mo
PMS integration + clinical scripts
  • Front Desk Assistant base ($297/mo) required
  • OpenDental / Dentrix / Eaglesoft / Curve
  • New-patient intake + recall
  • Insurance verification scripts
  • Emergency triage protocol
Dental deep-dive

Healthcare upgrade (BAA)

+$1,499setup · +$799/mo
EHR integration + BAA-backed
  • Front Desk Assistant base ($297/mo) required
  • BAA-eligible vendor stack
  • EHR integration (Athena, eCW, etc.)
  • Clinical-protocol escalation
  • PHI handling logged
Healthcare deep-dive

Real estate, professional services, and general service businesses run on the standard $297 or $497 packages — no vertical upgrade required.

Project work & advisory

Beyond the front desk.

Workflow automation, custom AI agents, and fractional CAIO are scoped per engagement on top of (or alongside) the recurring packages.

Workflow automation

$1,500–$15,000
Per project · Zapier / Make / n8n / custom
  • Process mapping included
  • Fixed price, fixed scope
  • Loom + runbook handoff
  • 30–60 day tune included
Automation details

Custom AI agent

$8,000–$25,000+
Per project · multi-step reasoning agent
  • Built on Claude or GPT
  • Tool integrations
  • Monitoring + guardrails
  • Documentation for your team
Scope an agent
For growing firms

Fractional CAIO

$6,000–$15,000/month
3-month minimum · monthly thereafter
  • Owns the AI roadmap
  • Sits in your leadership cadence
  • Vendor evaluation
  • Change management + oversight
  • Hands-on where useful
Talk about CAIO
What you don't pay for

Three things we don't bill.

1. The fit call. 20–30 minutes. No deck. We'll tell you whether the $297 package is right, whether you need an upgrade, or whether AI isn't the right answer at all.

2. Markups on ad spend or platform fees. Meta and Google charge you directly for ad budgets. Zapier, Make, n8n, OpenAI token costs — pass-through at cost, disclosed in the proposal.

3. Annual lock-in. 90-day commit on monthly packages (we need that long to tune). After that, cancel any time. Project work is fixed-price — you pay for the build and own it.

Quote in writing in 48 hours.

Book a fit call. We'll send a written proposal — scope, timeline, fixed price, what's not in scope — within two business days.

Book a fit call